Vancouver Premier College of Business and Management

Post Graduate Certificate in Digital Marketing

Vancouver Premier College > Business and Management > Post Graduate Certificate in Digital Marketing

Post Graduate Certificate in Digital Marketing

21 Credits, 21 Weeks

研究生数字营销证书(PGCDM)项目旨在为学生提供相关的全球行业认证的数字营销内容和创新课程,从而获得研究生文凭和全球认可的行业认证.

通过动态的内容模块,旨在通过创造性的视频演示来增强和加速学习, proven industry practice and learning exercises, 学生将获得独特的学习经验,使他们能够获得并展示强大的数字营销基础. The content modules are designed to cover the main concepts, techniques and skills that are required to develop, 策划并实施有效且成功的数字营销策略. In addition, 学生将获得数字营销资源,这将提高学生的技能发展和了解, in turn, 将使学生加快学习和掌握由讲师和领先的数字营销从业者所演示的实践和技术概念.

PGCDM是为已经成功完成学业证书的学生设计的, such as a diploma and/or degree, 但已经决定学习新的技术知识和急需的技能,作为改变职业或学术研究轨迹的手段. 成功完成课程后,毕业生将有资格编写 DMI 成为认证数字营销专业人员所需要的认证考试, 全球认证,是国际公认的黄金标准的数字营销认证机构.

PGCDM项目将为来自本地和国际目的地的学生提供高质量的研究生教育项目,并使学生能够在VPC的支持多元文化的学习环境中学习. 该课程将使学生发展在全球数字营销领域取得成功所需的基本技能,同时也为他们提供转型职业和学术研究所需的知识和技能, and/or, to improve both their current and future employment prospects. The significant impact of DMI该认证的价值在于,它与95%的人的就业能力直接相关 DMI’s certified members employed; 81% of their certified members having been promoted after they earned their certification; and, 88%的人目前在各自的组织中担任高级或管理职位.

Admissions Requirement

1. Completion of a degree, diploma, or, 在认可院校接受同等程度的专上教育.
2. Be at least 19 years of age
3. Provide proof of English proficiency:
> Grade 12 or higher-level English course.
> High School English 12: C (or equivalent) from an English speaking country.
> University or College level English course (non‐ESL): C from an institution where English is the language of instruction.
English Language Test (only valid for two years):
> TOEFL: 68 iBT (with no individual score less than 16), 190 CBT, or 520 PBT
> IELTS: Academic version 6 (with no band test score less than 5.5)
> Cambridge International Exam: GCE O level C
> TOEIC: 700
> LPI: 4
> VPC English Proficiency Exam: 75%
> Completion of VPC ENGL 099
> Completion of AEL/ESL to an equivalent level
> Completion of at least 12 credits from a post secondary institution in Canada or where English is the principal language of the country and the language of instruction.

Graduation Requirement

为了完成该课程,学生必须通过所有课程,每门课程的分数至少为50%. 学生还必须参加至少75%的课程才能毕业.

Required Curriculum

The PGCDM is a 7 course, 420 hour, 根据学生的喜好,可在一或两个学期内完成. 一个学期的课程安排包括21周的课堂或在线教学,使学生能够以最高效和有效的方式完成课程要求.

Learning Outcomes

完成该项目后,成功的学生将可靠地证明以下能力:
•为学术和职业入门和晋升的目的进行有效的写作和沟通.
•明确理解数字营销和数字媒体之间的关系.
•通过搜索引擎优化技术和点击付费广告增加网站的可见性/流量;
• Capture, 细分和管理电子邮件用户,以计划和执行一个成功的电子邮件营销活动.
•针对不同的业务目标使用合适的社交媒体渠道,并优化社交媒体活动.
•利用移动营销(通过微目标),分析和优化您的数字营销活动.
• Create a formal digital marketing plan for a business.

Courses

PGDM 502Advanced Writing & Research
PGDM 505Essentials of Marketing
PGDM 507Digital Marketing I
PGDM 515Project Management
PGDM 525Digital Marketing II
PGDM 532Marketing Research
PGDM 540Digital Marketing Capstone

Each of above courses consist of:

3 credits per course 
60 hours per course

NOTE:

数字营销研究生证书经注册主任审核批准 高等教育和技能培训部私人培训机构处(PTIB).


Vancouver Premier College
of Business and Management

Vancouver Location
200-1338 West Broadway,
Vancouver, BC, Canada V6H 1H2

Richmond Location
103-5300 No. 3 Road,
Richmond, BC, Canada V6X 2X9

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Friday 9:00A.M. – 5:30P.M.

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